On Wednesday, Belvedere Vodka disclosed its latest campaign with the 007 actor as its leading star.
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The vodka brand released a commercial that showcases Craig’s fancy footwork in an extremely cinematic campaign coordinated by Academy Award-winning filmmaker Taika Waititi.
In the commercial, Craig, 54, goes from a horde of adoring fans on Paris’ iconic Pont Neuf span and into the entryways of the extravagant Cheval Blanc Paris inn.
He energetically dances in the inn’s entryway and rooftop, never skipping a beat.
After he goes into his suite, he finds jugs of Belvedere Vodka waiting for him.
Craig takes a taste of the drink and continues dancing before Waititi, also playing the role of a chief in the commercial, hollers cut. “We should go again, simply act naturally,” Waititi tells him.
Craig then grins at the camera before taking another taste of Belvedere Vodka as the commercial reaches a conclusion.
The actor’s moves are thanks to choreographer JaQuel Knight and the soundtrack is given by Waititi’s real-life love Rita Ora and rapper Giggs.
All through the two-minute commercial, Craig is found in a variety of stylish looks. One of the looks is a white Tuxedo jacket similar to the ensemble he wears as the character of James Bond.
The release of the campaign comes after Craig accepted his star on the Hollywood Walk of Fame last month.
“I never suspected I’d say this, yet it’s an absolute honor to be walked all over in Hollywood,” he kidded during the ceremony.
He added, “In the event that happiness was measured by the company we keep, me being on this pavement encompassed by all of these legends makes me an extremely, happy man.
So thank you without question.”
